I'm part of the design under the Product team, mainly responsible in creating prototypes with FramerJS.
I worked with the Product Team as a designer to help improve the platform. Kalibrr has just been released to the public and has been working its way to gather job seekers and employers. With many people looking for jobs in the Philippines, Kalibrr picked up the interests of many because of its significant difference from known and long-standing competitors such as JobStreet and Monster.
Kalibrr differs from its competitors by its modern technology that matches job seekers to employers, automating the process in half.
- Many profiles are left incomplete or incomplete registrations
- Some profiles doesn't have a proper profile photo (as if they're treating it like Facebook)
These two were the major problems we were experiencing at that time. And because of these, we were getting complaints from companies and employers who are paying to find the right people, who are Kalibrr's customers.
To solve the problems stated above, we need to know how the user uses the platform. We invited visiting high school students who were from a remote place in the Philippines to test out the platform. While they were browsing and trying to create an account, we asked them what do they think about the experience in the platform.
Most of the responses we got were:
- Some fields were buggy
- If they can't find their school name, there's no option to add it
- After registering and going to the dashboard, the onboarding flow is confusing
These data we gathered opened up to solutions we worked on to make the platform better. Some of the solutions we implemented were:
- Name the field labels in a way that it talks to the user
- Name the select fields in a way that the user is the one speaking
- Divide the forms into smaller groups to not make it overwhelming
- Make the onboarding interactive so the user will get to experience the platform
This was a wireframe for our registration flow. As you can notice, instead of having "Year Graduated" as the field label, we made it conversational by asking "What level did you finish?" instead. We wanted to initiate a conversation with the job seeker, like a friend who's giving a helping hand.
On this onboarding part, the top most image was the previous version, and the bottom image is the new version. You can tell a big difference how the new version wants to engage and interactive with the user.
The previous one was just a static "Hey! Welcome! Here's what you need to do". Even though those images were clickable, as they redirect the user to the specific page, it still doesn't encourage the user to continue in using the platform. It does the opposite because you're only telling the user what to do without showing it.
The new onboarding has questions which is the filter page of the platform. This way, the user will feel more welcomed and with labels that is like initiating a conversation to the user, it engages more interaction. Also this way, because this part is actually already an existing feature in the platform, the user who will experience it in the onboarding will not get confused and will already get familiar with it.
With the new registration and onboarding process, we made it for our users easier to use, with friendlier interface and guides. Instead of telling the users what they should do, which made them feel uneasy, we made it like to have a friendly conversation with each other, by asking questions that an actual person would ask and with options that they would answer. These were backed up with better, cleaner and sleek visuals and icons.
Kalibrr was still in beta when I worked on this project. But I believe this project has helped many people, not only the complaining employers but also those job seekers who were confused in the platform. Now, Kalibrr has grown bigger and has partnered with top companies in the Philippines to provide jobs to many Filipinos.
Working in Kalibrr exposed me in the startup environment. Having worked in an agency before, I knew how to work in a fast-paced environment. But Kalibrr is much more different. We had quick iterations day by day and we held meetings with everyone around. From Founder down to the bottom of the line. I learned the importance of gathering data before starting any project and the great communication and teamwork we had made Kalibrr to what it is today.